Babysitterdirectory.com.au is the place for Australian families to directly connect with and locate babysitters and nannies to care for their children.
Babysitterdirectory is interested in developing and advertising relationship with suitable advertisers. We have two main options for our advertisers.
1. Become a key sponsor on the site and we will put together a tailored made package created especially for you involving advertorial, banner ads throughout the site, email marketing, social media (Twitter and Facebook). Please note there is only a limited number of these opportunities available. Contact us to arrange a chat.
2. Advertise across the site this includes a variety of banner options across the site as well as listing on the Parents & Babysitters Lifestyle Directory. You can also have listing on our newsletters and emails. Contact us for an advertising rate card.
The facts
510 unique visitors a week [weekly average] 3500 page views per weel [weekly average] 5.10 average time on site [weekly average] Over 2000 registered members [both parents and babysitters/nannies]. Growing at over 50 members a week.
Facebook 170 Facebook Fan Page Fans [ current as at 1 May 2010] 1000 average visits to Fan Page per week
Baby boom in Australia
Australia is in the middle of a baby boom. In 2006 there were 265,900 births registered in Australia, 2.4% more than in 2005. This was the second highest number of births registered in Australia, with only more births being registered in 1971, (Australian Bureau of Statistics, 2007).
Childcare – whether formal or informal - is a fact of life of most Australian families. In June 2005, 46% of children aged 0-12 years received some type of child care. Formal care, either alone or in combination with informal care, was used by 21% (711,500) of children. Informal care, either alone or in combination with formal care, was used by 33% (1,104,100) of children aged 0-12 years, (Australian Bureau of Statistics, 2007).
Babysitterdirectory was launched in May 2008 in response to this need. It will be updated frequently to reflect consumer needs and channel opportunities.
Babysitterdirectory - connecting parents with babysitters / nannies
We aim for Babysitterdirectory to become Australia's leading parents - babysitter / nanny matchmaking site and one of the leading online community services available to parents.
We are dedicated to offering a low cost, secure, simple and safe experience for parents and carers alike. In time we will be adding lots more features to enhances parents, carers and in turn advertisers experience of the site.
An emphasis will always be on the best ways to connect parents directly with babysitters and carers and on developing ways to enhance the users experience of the site.
The site aims to communicate with registered members through a variety of means providing Advertisers with a range of options on the site and through online marketing.
Babysitterdirectory is very flexible in discussing the ways in which clients and agencies can capitalise upon the reach and frequency of interaction of parents and babysitters and carers.
Advertising options
If you have a question on listing your service on the site please contact usfor further information and we will tailor a package to suit your needs and budget.
